Community & Member Experience Studio | Kisaco Research

Community & Member Experience Studio

Community & Member Experience Studio

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Fitness racing is exploding, from Hyrox to Metrix, as consumers seek challenge, purpose, and community beyond traditional gym routines. We’ll explore how clubs and studios are tapping into this momentum by hosting events, adapting programming, and creating pathways from training to competition. Walk away with strategies to boost engagement, build loyalty, and turn performance into a powerful retention engine.

Member Experience
Revenue Diversification
Consumer Behaviour

Author:

Douglas Gremmen

Chief Growth Officer
Hyrox
... read more

Douglas Gremmen

Chief Growth Officer
Hyrox

Author:

Toby Spooner

Co-Founder
Metrix Events
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Toby Spooner

Co-Founder
Metrix Events

Author:

Michael Abramson

Chief Executive Officer
The Athletic Clubs
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Michael Abramson

Chief Executive Officer
The Athletic Clubs

In an era of digital everything, one timeless driver still outperforms: community. We’ll explore how top brands engineer connection through in-person rituals, digital micro-groups, and values-based programming to deepen retention, boost referrals, and expand reach. You'll walk away with strategies to operationalize belonging and turn it into a measurable growth engine.

Member Experience
AI
Consumer Behaviour

Author:

Jenna Hauca

Chief Marketing Officer
CrossFIt

Jenna is a seasoned executive currently serving as Chief Marketing Officer at CrossFit, LLC, where she oversees the company’s marketing and media strategy for CrossFit and the CrossFit Games, as well as the global partnerships and retail/merch business units.


In her role at CrossFit, Jenna leads one of the largest internal teams and is responsible for setting the overall marketing strategy for the company, including content strategy, brand activations and partnerships, community engagement, broadcast media, social media promotion, and press engagement. Jenna also spearheaded the launch of the CrossFit Store and hired the brand’s first retail team leader, laying the foundation for a new revenue stream for the company.

... read more

Jenna Hauca

Chief Marketing Officer
CrossFIt

Jenna is a seasoned executive currently serving as Chief Marketing Officer at CrossFit, LLC, where she oversees the company’s marketing and media strategy for CrossFit and the CrossFit Games, as well as the global partnerships and retail/merch business units.


In her role at CrossFit, Jenna leads one of the largest internal teams and is responsible for setting the overall marketing strategy for the company, including content strategy, brand activations and partnerships, community engagement, broadcast media, social media promotion, and press engagement. Jenna also spearheaded the launch of the CrossFit Store and hired the brand’s first retail team leader, laying the foundation for a new revenue stream for the company.

Author:

Rebecca Dorfman

Vice President, Consumer Marketing
Zumba
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Rebecca Dorfman

Vice President, Consumer Marketing
Zumba

Today’s member expects one brand, one experience whether they’re in a studio, on an app, or interacting with a partner platform. This session unpacks how leading fitness and wellness brands are building truly omnichannel ecosystems through shared data, unified UX, and seamless integration.

Member Experience
Data
AI
Digitalization

Author:

Amber Burke

Chief Operating Officer
Burn Boot Camp
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Amber Burke

Chief Operating Officer
Burn Boot Camp

Author:

Rachael Nemeth

Chief Executive Officer
Opus
... read more

Rachael Nemeth

Chief Executive Officer
Opus

Author:

Chris Griebe

Chief Operations Officer
VASA Fitness
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Chris Griebe

Chief Operations Officer
VASA Fitness

Community and identity for Gen Z, efficiency and results for Millennials, invest in health that lasts for Gen X.  In this series of sharp, generation-specific case studies, we’ll break down what drives wellness decisions across age groups, from digital habits to loyalty levers.

Consumer Behaviour
AI
Data

Author:

Angelica Marden

Brand President
World of Good Brands
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Angelica Marden

Brand President
World of Good Brands

Author:

Amanda Freeman

Chief Executive Officer
SLT

Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

... read more

Amanda Freeman

Chief Executive Officer
SLT

Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

Author:

Ieuan Owen

Chief Revenue Officer
Xplor Technologies
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Ieuan Owen

Chief Revenue Officer
Xplor Technologies

Ready to hear some actual stats? We’ll dive into which overlooked demographics show the strongest potential and how brands can design low-friction, lifestyle-first experiences to meet them where they are.

Consumer Behaviour
Data
Revenue Diversification

Author:

Eloiza Tecson

CEO
LWI Inc.

Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

 

 

... read more

Eloiza Tecson

CEO
LWI Inc.

Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

 

 

Author:

Bryan Myers

President & Chief Executive Officer
[solidcore]
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Bryan Myers

President & Chief Executive Officer
[solidcore]

Author:

Steve Padis

Chief Financial Officer & Executive Vice President of Strategy
Barry's
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Steve Padis

Chief Financial Officer & Executive Vice President of Strategy
Barry's

Author:

Tyler Chad Nemiro

Chief Revenue Officer
Truemed
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Tyler Chad Nemiro

Chief Revenue Officer
Truemed