Examine how businesses, investors, and farmers can measure the value of regenerative practices, assessing both resilience and profitability across supply chains.
- Discover frameworks for calculating regenerative metrics at farm, brand, and investor levels.
- Understand holistic resilience indicators, adoption rates, and incentive structures that reward sustainable practices.
- Explore risk-sharing models that strengthen confidence and make farms, supply chains, and businesses more resilient and profitable.

Roberta McDonald
Roberta McDonald is a Sustainable Agriculture Leader with over a decade of experience enhancing sustainability in agriculture. As Director of Program at Agreena in Copenhagen, she leads the science, standards and data quality teams in the development of certified carbon farming solutions. Her background includes roles at Devenish and Aurivo Dairy Co-op in Ireland, focusing on innovative solutions and farmer-led initiatives. With a Nuffield scholarship, PhD in Agricultural Sciences and a strong connection to her dairy farm upbringing, Roberta is dedicated to empowering farmers and advancing sustainable food systems.
