What does it really take to go from idea to acquisition in the pet industry? In this founder case study, we unpack the journey from first product to earned trust, investor backing, and strategic exit.
Honest lessons on traction, pivots, partnerships—and how to scale when the path isn't straight.
Anna Skaya
William Broun
William Broun is the President and CEO of Field & Stream Pack Provisions Pet Food. Prior to this role he spent nearly two decades at Nestlé Purina PetCare. As a VP, he led over $1 billion in acquisitions and co-founded 9-Square Ventures and the Pet Care Innovation Prize. His leadership at Purina spanned roles in strategy, digital, new direct-to-consumer businesses, and establishing its data science practice. Prior to Purina, he held finance and analyst roles at U.S. Bank, A.G. Edwards, and Procter & Gamble. He holds an MBA from the University of Notre Dame and a BS in Aerospace Engineering from Saint Louis University.