Cats now outnumber dogs in many urban households—but products, care models, and marketing still lag. This panel dives into the overlooked feline opportunity, exploring how DTC brands, veterinary services, and retailers are innovating for the modern cat parent.
Discover what it takes to win feline loyalty, from behaviour-based design to telehealth, nutrition, and the rise of cat-first ecosystems.
Scott Maloney
Erin Simpson
Erin Simpson is a cat product designer and founder of Wildcat, the modern cat lifestyle brand turning feline essentials into covetable, design-forward objects. Wildcat’s Canyon Bed is a cult favorite among behaviorists, rescuers, and creators on IG and TikTok, while its Whisker Vases and irreverent hats have built a loyal, cross-generational following. A veteran of the tech and consumer brand worlds, Erin previously founded Brick Lane, a leading PR agency trusted by Silicon Valley’s top VC firms, and served as Lyft’s first head of communications. She now leads Meow Lane, a feline-focused strategy and marketing studio helping legacy brands and startups reach the modern cat consumer. A longtime rescue volunteer and advocate, Erin has been called a “cat PR expert” for her work challenging outdated narratives about cats and their behavior. She lives on the Northern California coast with her four rescue cats (and counting), featured on her popular platform @wildcatliving
Susan Groeneveld
Matt Michaelson
Vlad Mysla
