Proving Value: Functional Nutrition from Prevention to Performance

Functional nutrition is shifting from a performance input to an integrated management tool across health, immunity, and resilience. The challenge is not the science. It is translating it into validated, commercially representative studies that hold across the variability of real production systems and demonstrating economic value clearly enough that producers and supply chain partners are compelled to act. This session will discuss:

• Integrated value across health, performance, and resilience: where the greatest opportunity sits
• Why ROI remains hard to prove in commercial systems and where the validation models fall short
• How variability across genetics, geography, and management undermines translation from trial to farm
• What collaboration across producers, feed companies, and animal health partners needs to look like
• The role that nutritionists and veterinarians play in bridging innovation and on-farm decisions