Our panelists delve into market expanding products and strategies aimed at increasing the number of pet parents across the US. Expect discussion of digitalization methods, innovations in pet acquisition and
travel and increasing pet inclusion in human spheres.
Bruce Truman
Woody Mawhinney
Ed Sayres
Mike Greenberg
Mike Greenberg is a practicing veterinarian. He splits his professional time between clinical practice, software design, and research and writing in access to veterinary care. He is a co-founder of the Veterinary Care Accessibility Project, a non-profit focused on creating tools to help stakeholders make data-driven decisions to improve access to veterinary care. He completed his veterinary training at Cornell University’s College of Veterinary Medicine and went on to complete an internship and fellowship at Cornell’s Maddie's® Shelter Medicine Program. He has authored and co-authored several articles and books, including: Putting Access to Veterinary Care on The Map, Veterinary care deserts: what is the capacity and where is it?, and Every Nose Counts: Using Metrics in Animal Shelters.
