Wellness can be a brand’s strongest signature, not just an amenity. Explore how leading hotels & resorts choose which concepts to back, scale across portfolios, and turn into brand-defining experiences that drive investment, higher ADR, loyalty, and repeat stays.
Meaghan Carlson
As Vice President, Brand and Marketing, Meaghan Carlson tackles all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all guest touch points. Meaghan brings over a decade of experience in marketing leadership roles at technology startups and iconic brands such as Disney, PayPal, Coca Cola and IDEO.
