Plenary Panel: Pioneering New Categories of Care - The Strategy, Funding, and Adoption Required to Go from First-in-Class to Standard of Care

Some of the most commercially significant opportunities in animal health are in categories that barely existed five years ago. But building a new therapeutic category is fundamentally different from launching a product into an established one. There are no existing treatment protocols, no established referral pathways, and often no clear regulatory template. This session will explore what it actually takes to build a category from scratch: the science, the regulatory strategy, the commercial model, and the investment thesis.