Managing & Meeting Pet Owner Expectations: Factoring in Their Cost, Time and Emotional Investment | Kisaco Research

Affordability can sometimes hide a broader conversation about identifying what’s important to the pet owner. What does the data tell us about pet owner preferences for the delivery of care?

  • Communicating value and price
  • Financing, insurance, wellness plans and flattening out the lifetime cost of ownership
  • Capturing and using sentiment analysis
  • Chronic disease management and the complexity of long term care
  • Communication prior to in-clinic visits
Speaker(s): 

Author:

Andrew Rosenberg

Director of Medical Operations
Animal Dermatology Group

Andrew Rosenberg

Director of Medical Operations
Animal Dermatology Group

Author:

Whitney Miller

Chief Medical Officer
AmeriVet Veterinary Partners

Whitney Miller

Chief Medical Officer
AmeriVet Veterinary Partners

Author:

Gina Fortunato

Executive Director
CATalyst Council

Gina Fortunato is a seasoned sales executive and leader with over 12 years of experience in the animal health industry. She is currently spearheading Veterinary Services and New Business Development at Independence Pet Group, focusing on increasing insured pets across North America. Gina is passionate about coaching and developing others to achieve their full potential, as well as fostering networking and cross-collaboration within the industry.

Gina holds a Master of Business Administration from Baldwin Wallace College and has enriched her leadership acumen through programs at the Wharton School of Business.

Professional Affiliations and Contributions: Gina plays an active role in shaping the pet industry. She currently serves as the Chair of CATalyst Council and has held leadership positions such as Past President of VetPartners and immediate Past President of Happy Trails Farm Animal Sanctuary. Her ongoing commitment to these organizations reflects her dedication to improving animal welfare and healthcare access.

Personal Passion and Advocacy: With a personal menagerie including 2 horses, three indoor cats, and 2 insured barn cats, Gina has firsthand experience of the benefits of pet insurance. She is deeply committed to helping pet owners access essential care for their beloved animals.

Outside Interests: In her leisure time, Gina thrives on competition both locally and internationally in the sport of dragon boating, showcasing her dedication to teamwork and achievement beyond the professional realm.

Gina Fortunato

Executive Director
CATalyst Council

Gina Fortunato is a seasoned sales executive and leader with over 12 years of experience in the animal health industry. She is currently spearheading Veterinary Services and New Business Development at Independence Pet Group, focusing on increasing insured pets across North America. Gina is passionate about coaching and developing others to achieve their full potential, as well as fostering networking and cross-collaboration within the industry.

Gina holds a Master of Business Administration from Baldwin Wallace College and has enriched her leadership acumen through programs at the Wharton School of Business.

Professional Affiliations and Contributions: Gina plays an active role in shaping the pet industry. She currently serves as the Chair of CATalyst Council and has held leadership positions such as Past President of VetPartners and immediate Past President of Happy Trails Farm Animal Sanctuary. Her ongoing commitment to these organizations reflects her dedication to improving animal welfare and healthcare access.

Personal Passion and Advocacy: With a personal menagerie including 2 horses, three indoor cats, and 2 insured barn cats, Gina has firsthand experience of the benefits of pet insurance. She is deeply committed to helping pet owners access essential care for their beloved animals.

Outside Interests: In her leisure time, Gina thrives on competition both locally and internationally in the sport of dragon boating, showcasing her dedication to teamwork and achievement beyond the professional realm.

Time: 
11:00am-11:30am
Agenda Track No.: 
Track 9
Summary: 
Session Credits: 1.0
Session Type: 
General Session (Presentation)
Force Inline Description: 
0