Douglas Gremmen
Chief Growth Officer
Hyrox
Wellness isn’t sold through features - it’s sold through feeling. Uncover how hotel & resort brands craft emotional storytelling that sparks desire across channels and moves new audiences from scroll to stay.
Consumer Behaviour
Member Experience
With tighter wallets and a shifting economy, brands need more innovative strategies to grow. Discover how to harness machine learning and payments data to optimize every stage of your funnel - boosting acquisition, increasing LTV, and keeping customers happy.
Scaling
Revenue Diversification
Member Experience
Consumer Behaviour
AI
Charles Rosenblatt
Chief Commercial Officer
Butter Payments
A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.
What actually earns the upgrade? Explore how guests choose premium wellness experiences and what motivates spend higher spend. Learn how operators convert upsells into repeat visits, extended stays, and scalable revenue.
Consumer Behaviour
Revenue Diversification
Scaling
Member Experience
The fitness industry is facing its biggest challenge yet: Talent. As gyms expand, digital platforms evolve, and member expectations rise, the next frontier of growth will be defined not by technology or equipment, but by people. Discover how to future-proof your talent pipeline, reduce turnover, and align trainer development with real business outcomes.
Scaling
Revenue Diversification
AI
Kurt Mangum II
Vice President of Partnerships
ISSA (International Sports Sciences Association)
When data connects, wellness wins. Learn how hotels & resorts turn guest, spa, loyalty, and behavioural data into personalised journeys -while keeping privacy airtight. See how AI, automation, and the right integrations unlock smarter decisions, guest trust, and new revenue moments across every property.
Revenue Diversification
Consumer Behaviour
AI
The next wave of growth won’t be fueled by bigger budgets, but by sharper creative and cleaner data. When every second counts, hooks, offers, and attribution become make-or-break. Discover the playbook that turns watch time into waitlists without tripping compliance.
Consumer Behaviour
Scaling
Member Experience
Wellness can be a brand’s strongest signature, not just an amenity. Explore how leading hotels & resorts choose which concepts to back, scale across portfolios, and turn into brand-defining experiences that drive investment, higher ADR, loyalty, and repeat stays.
Scaling
Revenue Diversification
Longevity
