Discuss how shared platforms, pooled investments, and pre-competitive partnerships amplify influence and innovation.
Explore the role of retailers and brands as connectors, ensuring continuity, transparency, and resilience from farm to shelf.
Explore how evolving policies and regulations shape supply chain strategy, risk management, and regenerative sourcing, turning compliance into a strategic advantage.
- Understand how policy shifts affect decisions, risk, and overall supply chain strategy.
- Learn how proactive engagement and compliance can mitigate risk and create new opportunities.
- Discover how companies can influence or adapt to policy changes to enhance resilience and maintain competitive advantage.

Christine Muller

Edith Tea
Doktar
Website: www.doktar.com/en
Doktar is a technology and agri-intelligence company building AI-powered tools and programs to transform agriculture into a data-driven, regenerative, and climate-aligned value chain.
Founded in 2017 and headquartered in the Netherlands, Doktar engineers sustainable supply chain resilience through precision agriculture infrastructure and operational intelligence systems. Today, Doktar operates across 30+ countries, partnering with 8 out of the 10 major F&B companies to establish transparent, resilient operations.
Through our end-to-end precision agriculture systems created by expert agronomists and augmented by AI, we enable sustainability planning, automated KPI tracking, and third-party verified MRV for soil health, carbon, water, and biodiversity. With products and services that enable supply chain stability and sustainability compliance simultaneously, our system integrates field-level data with operations across the entire supply chain. The infrastructure converts field operations into actionable intelligence, enabling resource optimization and risk management at scale.
Learn how companies effectively communicate the strategic, financial, and risk-management benefits of regenerative agriculture to secure executive support and board-level buy-in.
Accord Healthcare will discuss how their strategy is shifting from procurement KPIs from lowest price to ‘total value’

Tony Watson
Examine how businesses, investors, and farmers can measure the value of regenerative practices, assessing both resilience and profitability across supply chains.
- Discover frameworks for calculating regenerative metrics at farm, brand, and investor levels.
- Understand holistic resilience indicators, adoption rates, and incentive structures that reward sustainable practices.
- Explore risk-sharing models that strengthen confidence and make farms, supply chains, and businesses more resilient and profitable.

Roberta McDonald
Roberta McDonald is a Sustainable Agriculture Leader with over a decade of experience enhancing sustainability in agriculture. As Director of Program at Agreena in Copenhagen, she leads the science, standards and data quality teams in the development of certified carbon farming solutions. Her background includes roles at Devenish and Aurivo Dairy Co-op in Ireland, focusing on innovative solutions and farmer-led initiatives. With a Nuffield scholarship, PhD in Agricultural Sciences and a strong connection to her dairy farm upbringing, Roberta is dedicated to empowering farmers and advancing sustainable food systems.

Irina van de Hoorn
Agreena
Website: www.agreena.com
Headquartered in Denmark, Agreena is powering the global transition to regenerative agriculture, operating Europe’s leading soil carbon programme. Through its flagship AgreenaCarbon project, which is the first large-scale agricultural cropland initiative registered under Verra's world-renowned Verified Carbon Standard, Agreena collaborates with thousands of farmers across 4.5 million hectares of arable land in 20 markets.
Agreena finances farmers’ transition to sustainable practices, measures and verifies the climate impact with field-level accuracy, and offers climate solutions to corporates to achieve their sustainability goals.
Agreena’s holistic solution is built on three pillars: farmer engagement, which provides essential financing, knowledge, and resources to support growers in making impactful change; scalable dMRV, integrating satellite imagery, ground-level soil sampling and proprietary AI models to precisely quantify practice changes and carbon outcomes at scale; and verified carbon and environmental data, empowering companies to make credible sustainability claims, support farmer-led climate action and access high-integrity carbon credits.

