Matthew Birkenshaw

Tobacco Control and Alcohol Labelling Policy Lead

Department of Health and Social Care

Benni Leigh

CEO & Co-founder

Follow Beauty

Ad van Etten

Senior Manager Commercial Development

Fermented Beverages, FC&E Division, Chr Hansen

Ad is senior manager commercial development in Chr. Hansen’s food culture and enzyme division. He has a strong commercial background and a track record of working successfully with clients all over the world. With a marketing degree and educated at a.o. INSEAD and Cranfield University he specialises in managing complex commercial projects with large account and distributors. He now turned his focus to the world of fermented beverages where he uses his extensive business experience to develop and manage Chr. Hansen’s Smartbev brand, a range of innovative fermentation concepts.

Felix James

Co-Founder

Small Beer Brew Co

James Grundy

Co- Founder

Small Beer Brew Co

Andy Crossan

Consumer Insight Director

Kantar World Panel UK

Eric Dimter

Founder

JoyBräu

From the conservative shipping industry into troubled waters of the Start-Up world. JoyBräu – the world’s first non-alcoholic Protein Beer was founded by Erik Dimter and Tristan Brümmer in 2016. 

It took two years of research until JoyBräu was introduced to the market in 2018 – with a remarkable success. JoyBräu, the substitute of a protein shake, is now available in 12 countries.