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Markets shift. Trends fade. But a brand built for longevity can carry your business through it all. We’ll unpack how strategic brand building can create member experiences that stick, unite internal teams with a shared language, and develop unique IP that no competitor can touch. You’ll see how these principles came to life in Myo’s rebrand and walk away with perspectives for building a brand that’s not just relevant today, but resilient for years to come.  

Revenue Diversification
Data
AI Science Backed Trends
Longevity
Consumer Behaviour
Women's Health

Author:

John Scheer

Chief Creative Officer
Herman Scheer
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John Scheer

Chief Creative Officer
Herman Scheer

Author:

Scott Marcaccio

Founder
MYO

Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.

Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.

... read more

Scott Marcaccio

Founder
MYO

Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.

Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.

 

Sam O'Keefe

Co-Founder & CEO
Flex

Sam O'Keefe

Co-Founder & CEO
Flex

Sam O'Keefe

Co-Founder & CEO
Flex

Equinox is building a seamless, elevated ecosystem where people don’t want to leave. This session explores how premium wellness brands create that feeling through the craft of experience, the power of community, and the right partnerships. We’ll discuss how small human touches and modern innovation work together, why women’s health is becoming a defining pillar of programming, and how reducing friction around how people pay can expand access. 

Author:

Parinda Muley

Senior Vice President and Chief of Staff to the President
Equinox

Parinda Muley is the Senior Vice President and Chief of Staff to the President of Equinox. In this role, she leads commercial deals and collaborates with executive leadership to drive strategic initiatives, enhance operational efficiency, and develop innovative programming. Before joining Equinox, Parinda was the Senior Vice President of Digital at Beautycounter, where she led the end-to-end digital consumer experience, from customer acquisition to post purchase engagement. She previously held senior leadership roles at Richemont Americas, the parent company of 25 luxury brands including Cartier, Montblanc, and Chloe. As head of E commerce and Innovation, Parinda supported the Maisons in optimizing digital operations while conceptualizing and launching new retail initiatives that created differentiated revenue streams and elevated client engagement. Prior to Richemont, Parinda led new ventures and business development at Macy's, where she spearheaded transformative business models leveraging immersive technologies like virtual and augmented reality to enhance the home shopping experience. Parinda began her career in the media sector. She had the opportunity to lead commercial partnerships at Time Inc., where she managed content syndication deals, content commerce, and audio partnerships. She played a pivotal role in launching podcasts for Fortune, Time, and the award-nominated Essence. Parinda holds a BA in Economics and South Asian Studies from The University of Chicago and an MBA from The Wharton School of Business. She currently resides on the East Coast with her husband and three children.

... read more

Parinda Muley

Senior Vice President and Chief of Staff to the President
Equinox

Parinda Muley is the Senior Vice President and Chief of Staff to the President of Equinox. In this role, she leads commercial deals and collaborates with executive leadership to drive strategic initiatives, enhance operational efficiency, and develop innovative programming. Before joining Equinox, Parinda was the Senior Vice President of Digital at Beautycounter, where she led the end-to-end digital consumer experience, from customer acquisition to post purchase engagement. She previously held senior leadership roles at Richemont Americas, the parent company of 25 luxury brands including Cartier, Montblanc, and Chloe. As head of E commerce and Innovation, Parinda supported the Maisons in optimizing digital operations while conceptualizing and launching new retail initiatives that created differentiated revenue streams and elevated client engagement. Prior to Richemont, Parinda led new ventures and business development at Macy's, where she spearheaded transformative business models leveraging immersive technologies like virtual and augmented reality to enhance the home shopping experience. Parinda began her career in the media sector. She had the opportunity to lead commercial partnerships at Time Inc., where she managed content syndication deals, content commerce, and audio partnerships. She played a pivotal role in launching podcasts for Fortune, Time, and the award-nominated Essence. Parinda holds a BA in Economics and South Asian Studies from The University of Chicago and an MBA from The Wharton School of Business. She currently resides on the East Coast with her husband and three children.

Author:

Sam O'Keefe

Co-Founder & CEO
Flex
... read more

Sam O'Keefe

Co-Founder & CEO
Flex
 

Parinda Muley

Senior Vice President and Chief of Staff to the President
Equinox

Parinda Muley is the Senior Vice President and Chief of Staff to the President of Equinox. In this role, she leads commercial deals and collaborates with executive leadership to drive strategic initiatives, enhance operational efficiency, and develop innovative programming. Before joining Equinox, Parinda was the Senior Vice President of Digital at Beautycounter, where she led the end-to-end digital consumer experience, from customer acquisition to post purchase engagement.

Read full bio

Parinda Muley

Senior Vice President and Chief of Staff to the President
Equinox

Parinda Muley

Senior Vice President and Chief of Staff to the President
Equinox

Parinda Muley is the Senior Vice President and Chief of Staff to the President of Equinox. In this role, she leads commercial deals and collaborates with executive leadership to drive strategic initiatives, enhance operational efficiency, and develop innovative programming. Before joining Equinox, Parinda was the Senior Vice President of Digital at Beautycounter, where she led the end-to-end digital consumer experience, from customer acquisition to post purchase engagement. She previously held senior leadership roles at Richemont Americas, the parent company of 25 luxury brands including Cartier, Montblanc, and Chloe. As head of E commerce and Innovation, Parinda supported the Maisons in optimizing digital operations while conceptualizing and launching new retail initiatives that created differentiated revenue streams and elevated client engagement. Prior to Richemont, Parinda led new ventures and business development at Macy's, where she spearheaded transformative business models leveraging immersive technologies like virtual and augmented reality to enhance the home shopping experience. Parinda began her career in the media sector. She had the opportunity to lead commercial partnerships at Time Inc., where she managed content syndication deals, content commerce, and audio partnerships. She played a pivotal role in launching podcasts for Fortune, Time, and the award-nominated Essence. Parinda holds a BA in Economics and South Asian Studies from The University of Chicago and an MBA from The Wharton School of Business. She currently resides on the East Coast with her husband and three children.

Join fitness leaders from some of the world’s most successful brands for an interactive discussion on how to use payments data to better understand your customers and develop more impactful payment recovery and retention strategies. Attendees will participate in a group activity to learn how to read and draw insights from payments data. 

 

Author:

Charles Rosenblatt

Chief Commercial Officer
Butter Payments

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

... read more

Charles Rosenblatt

Chief Commercial Officer
Butter Payments

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

Boston Central Library

Take a walk or even book a tour around this historic library with grand, Renaissance-style architecture, murals by John Singer Sargent & multiple cafés.

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ECP Europe - Sponsorship Prospectus