A significant share of the innovation being funded and developed today is not reaching the animals, clinics, and farms it was designed for. This session brings together voices from across the value chain for an honest conversation about what is breaking in the handoff between innovation and adoption, and what it would take to fix it.

• The affordability reality: how should founders and funders think about pricing and access from day one?
• The missing veterinary voice in early-stage decision-making
• From approval to adoption: where are the biggest bottlenecks?
• Industry-academia collaboration: what would a better model look like?

Earlier detection and the expanding therapeutic toolkit present great opportunities to improve health outcomes, but this complexity also increases the need for greater collaboration between practice leaders and industry partners.

Innovation does not succeed at approval; it succeeds when it works in the clinic, supports the team and creates sustainable economics for the practice.

Panelists will discuss:

• How founders and partners can support practice in integrating these innovations into workflows and operations.
• Helping practice leaders to manage and meet pet owner expectations
• What are the challenges for founders and industry partners in supporting adoption

The tools to prevent most major livestock disease incursions exist. Yet HPAI continues to devastate US poultry at hundreds of millions per outbreak, and PRRS circulates persistently through the most biosecure swine systems in the world. Proven prevention technologies are routinely undermined by compliance failures, regulatory delays, trade policy, and growing institutional skepticism.

The challenge is not innovation. It is the gap between what prevention can do scientifically and what it consistently achieves operationally. This session will explore why prevention so consistently fails between design and deployment, and what it takes to build biosecurity systems that actually hold at commercial scale.

Affordability can sometimes hide a broader conversation about identifying what’s important to the pet owner. What does the data tell us about pet owner preferences for the delivery of care?

• Communicating value and price
• Financing, insurance, wellness plans and flattening out the lifetime cost of ownership
• Capturing and using sentiment analysis
• Chronic disease management and the complexity of long-term care
• Communication prior to in-clinic visits