Learn how companies effectively communicate the strategic, financial, and risk-management benefits of regenerative agriculture to secure executive support and board-level buy-in.
Accord Healthcare will discuss how their strategy is shifting from procurement KPIs from lowest price to ‘total value’

Tony Watson
Examine how businesses, investors, and farmers can measure the value of regenerative practices, assessing both resilience and profitability across supply chains.
- Discover frameworks for calculating regenerative metrics at farm, brand, and investor levels.
- Understand holistic resilience indicators, adoption rates, and incentive structures that reward sustainable practices.
- Explore risk-sharing models that strengthen confidence and make farms, supply chains, and businesses more resilient and profitable.

Irina van de Hoorn

Irina van de Hoorn
Resilience isn’t just about logistics; it starts in the lab. This panel explores how R&D and product reformulation are being leveraged as strategic tools to navigate supply chain disruptions and adapt to changing market demands.
- Learn how flexible product design can mitigate supplier risks, ingredient shortages, and regional variability.
- Discover how R&D, supply chain, and digital tools work together to create agile, market-ready products that withstand disruption.
Examine how AI-powered tools and data-driven approaches enhance supply chain responsiveness, helping brands anticipate challenges and make informed strategic choices.
- Explore how AI forecasting, modelling, and digital twins strengthen supply chain adaptability.
- Identify areas where AI adds impact by streamlining routine tasks and enabling higher-level decisions.
- Discover how organisations are cultivating a culture of analytical agility to stay ahead of disruptions.
Discover how AI is revolutionising traceability, risk forecasting, and decision-making in agriculture, linking digital insights with practical regenerative practices.
- Explore how AI enhances traceability, verification, and risk forecasting across food systems.
- Understand how climate mapping powered by machine learning predicts droughts, floods, and crop stress.
See real-world examples of AI supporting farmers and corporates in building resilient, climate-smart practices.
xFarm Technologies
Website: https://xfarm.ag/
xFarm Technologies is a tech company accelerating the digital transformation of the agri-food sector through innovative solutions for farmers and agri-food stakeholders. Its services span three core areas: farm and supply chain management tools, digitization projects, and educational initiatives for farmers and professionals.
The company currently supports over 550,000 farms across 100+ supply chains, managing more than 14 million hectares in over 100 countries. Its main product, the xFarm platform, is a Farm Management Information System (FMIS) accessible via PC and smartphone. It integrates features like financial planning, agronomy, sustainability, and precision farming into a user-friendly interface.
xFarm also offers IoT devices—such as weather stations, automatic insect traps, and environmental sensors—providing real-time data for smarter decisions. Advanced agronomic algorithms and Decision Support Systems (DSSs) help turn data into actionable insights.
For food companies, xFarm Analytics delivers a comprehensive dashboard aggregating farm and supply chain data, including sustainability metrics like CO₂ emissions and water use. These tools are supported by implementation services and training delivered by a multidisciplinary team.
Clients include major players like Barilla, Lavazza, and Dyson Farming. Through technology and collaboration, xFarm Technologies empowers more sustainable, efficient agri-food systems.
Examine how AI-powered tools and data-driven approaches enhance supply chain responsiveness, helping brands anticipate challenges and make informed strategic choices.
- Explore how AI forecasting, modelling, and digital twins strengthen supply chain adaptability.
- Identify areas where AI adds impact by streamlining routine tasks and enabling higher-level decisions.
- Discover how organisations are cultivating a culture of analytical agility to stay ahead of disruptions.
